Google – Refresh Working Group
Refresh Food + Tech
Data has never touched more aspects of our lives – and we’ve never been more anxious about it. In partnership with Google, Swell convened a working group of farmers, scientists and technologists to find a common position on the role of data and AI in the U.S. food system
The Challenge
Exploring how technology impacts our food system
New AI technologies have the potential to transform how we eat, but to ensure the right seeds were planted Swell set out to grow consensus around the role of data, AI and the food system in North America.
Technology works best when it’s cultivated from the ground up. That means building with end-users in mind and making sure the people whose lives will be impacted the most are on board.
Identity The Refresh identity focuses on two core ideas – what we eat, and where it comes from. The system is also bolstered by a vibrant color palette and a strong typographic pairing.
Website Through a combination of photography, illustration,and a clean UI, the website acts as a hub for learning and a megaphone for news, updates, and information.
The Approach
Listening to all voices, from advocates to skeptics
New AI technologies have the potential to transform how we eat, but to ensure the right seeds were planted Swell set out to grow consensus around the role of data, AI and the food system in North America.
Technology works best when it’s cultivated from the ground up. That means building with end-users in mind and making sure the people whose lives will be impacted the most are on board.
The Presence
Showcasing voices at SXSW
In 2018 we convened a working group of farmers, scientists and technologists to find a common position on the role of data and AI in the U.S. food system. Then we introduced those findings in a showstopping report on the state of data and food, featuring the voices of farm workers and entrepreneurs who are using new tools out in the field.
Identity Refresh While digital and print are cool, the Refresh brand got the opportunity to come to life during events.
Identity Refresh Celebrity Author and chefs Michel Nischan took the event to another level, scooping heaping portions of facts and insights about the food system while feeding hungry mouths.
Print Report Available at the event were print versions of the report that gave people a more tactile understanding of the information.
Print Report Available at the event were print versions of the report that gave people a more tactile understanding of the information.
Print Projects In addition to the printed report, we created posters that highlighted key stats. All Instagram ready!
SXSW We took the message to key events like our farmers market pop-up at SXSW.
Identity Refresh Always be sharing. That was the model. When it looks good, people want to post.
The Impact
Show Up and Shine
In 2018 we convened a working group of farmers, scientists and technologists to find a common position on the role of data and AI in the U.S. food system. Then we introduced those findings in a showstopping report on the state of data and food, featuring the voices of farm workers and entrepreneurs who are using new tools out in the field.