Leveling up the movement
After some major legislative victories in housing, the community movement we helped UWGLA create in 2018 needed a refresh. To compliment UWGLA’s own centennial rebrand, we developed a new look and feel for Everyone In that stayed true to their roots while making space for the next generation.
1 — The challenge
Boldly meeting the moment
Everyone In may have started with United Way of Greater L.A., but it’s all about people power. We needed to keep that bold, grassroots vibe going while tying it back to UWGLA’s new look and feel.
2 — The brand
Bright, badass, and beneficial
The refresh bursts with vibrant colors and bold text inspired by UWGLA’s rebrand, while maintaining iconic elements of Everyone In’s signature style— like torn pamphlet edges, striking black-and-white photography, and playful graphics and pencil flourishes.
Branded Collage — Elevating user-generated imagery, we were able to take the assets on hand and make them communicate the energy, excitement, and humanity that is essential to Everyone In’s work.
3 — The website
Organize, educate, advocate
For Everyone In’s new website and newsletter, our focus was on making things smoother and smarter. We married thoughtful design with streamlined content for effortless user experiences.
Website refresh — We didn’t just give the site a facelift—we revamped the whole experience, making it easier to find key resources and take action.
4 — Video
A movement that moves
Key to keeping advocates engaged is having timely, consistent, and energizing conversations and meeting followers where they already are (ahem, on social platforms). Over the course of the year, we collaborated with Everyone In’s experts to create social video content that sparked the dialogue.
Walk in the Park Series — Capitalizing on the voices and expertise of real advocates, this series took on a format that could address the important issues of the moment.
Walk in the Park Video Series — Covering topics from legislative wins, to community needs, to timely calls to action, these videos were the most effective way to establish a regular cadence and connect with audiences in an authentic way.
Advocacy Basecamp Series — This set of educational videos gives EveryoneIn’s engaged audience a top to bottom understanding of the problem at hand, and helpful tools to making a difference.
Insight Soundbites — Built to be impactful by capitalizing on the nature of social algorithms, while remaining nimble with a faster-to-make format—these insight soundbites are loaded with information, emotion, and timely calls to action.
Long Path Out of Homelessness Series — This social video series highlights just how hard it is for people experiencing homelessness to get back on their feet and find permanent, affordable, and supportive housing. Our aim was to humanize the experiences of people who are unhoused and to show the complicated and (sometimes) grueling process of finding permanent housing.
5 — The impact
A reinvigorated community of advocates
Everyone In has worked alongside a broad coalition to fight for the passing, funding, and implementation of housing-first policies in LA. This brand refresh—along with it’s smart and strategic creative implementations—helped breath new energy into these housing efforts. Audiences were reengaged, motivated, and called to action with educational resources that made Everyone In’s efforts tangible to their lives.