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Decoding the Future

Artificial intelligence is poised to play a major role in humanity’s future. From healthcare to data management to personal assistance, AI is becoming a more powerful tool by the day and Google’s DeepMind unit is one of the world’s foremost research suites advancing the field. But how do you safely design AI to be more human without blurring the line between man and machine?

DeepMind – The Challenge

1 — The Challenge

Mind over matter

Machines aren’t human. They don’t learn like we do, so they must be meticulously taught. Through machine learning, AI researchers can teach systems to walk, drive, fly, and even conquer champion gamers. That’s exactly how DeepMind’s AlphaGo AI defeated the world’s top ranking player of the ancient Chinese strategy game Go. But machines will also pick up some of humanity’s bad traits without proper caution. Algorithmic bias can lead an AI-based facial recognition system to incorrectly identify criminal suspects based on a programmer’s own racial bias, for example. Or say, because the tech industry is overwhelmingly male, an AI-powered smart speaker might be prone to regurgitate gender stereotypes. And on and on and on.

DeepMind – The Research

2 — The Research

AI news with an IRL lens

Each week, we created an ethics brief for the DeepMind team with news across the globe highlighting the evolving world of AI. Our value came not only in sourcing latest news, but in applying a human ethics lens to the developments.

DeepMind – Social Media

3 — Social Media

That’s it. That’s the tweet

We processed the findings from our research into unique, digestible insights neatly packaged for social media.

DeepMind – The Impact

4 — The Impact

Deus ex machina

We performed real-time scans to gather reports from all over the world and keep a steady hand on the beating pulse of breaking news in tech and tech ethics. Each week, we boiled down scores of sources into easily digestible news briefs, connecting primary sources with commentary from leading industry critics and experts.

Our team voraciously follows the latest updates on everything from tech regulation to diversity and inclusion and uses it to inform social media recommendations for DeepMind’s C-suite. We track updates and publications from over 120 of the world’s top tech watchdog groups and research syndicates to ensure groundbreaking developments don’t get lost in the cloud. We keep an eye on the horizon, so our clients can focus on the present and keep building the future.

Case Studies

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