United Way LA - Everyone In LA

Building for Change
The Approach
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Problem

Every night, more than 50,000 people sleep on the streets of Los Angeles. The people of L.A. voted to fund supportive housing but NIMBY-ism and political apathy are keeping these projects from breaking ground.

Idea

Our challenge: move Angelenos to speak out for their neighbors and bring everyone in to create housing for our homeless neighbors.

Homelessness in L.A. hits close to home for everyone. This is a crisis that touches every corner of the county. That makes us all witnesses, and each responsible for change.

Impact

We built a brand and campaign that brings everyday Angelenos together to fight for our neighbors. Partnering with United Way of Greater Los Angeles, we raised a flag for people to rally around and developed digital tools and strategies that give field organizers and volunteers a chance to mobilize quickly for site fights and high-stakes city council votes. In less than one year, we’ve brought more than 30,000 advocates into the fold, pushed local elected leaders to approve 8,000+ units of supportive and affordable housing, and secured interim housing for 25,000 people, to date.