County of Los Angeles - Measure W

Safe Clean Water
The Approach
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Problem

It’s one of L.A.’s worst kept secrets: we’re running out of water.

Idea

We partnered with LA County to finally do something about it. But first we had to educate the public.

Our message was clear: L.A. is wasting billions of gallons of stormwater every year, and an investment can save it. People know the problem. We focused on solutions. If we act, we can help to ensure safe, clean water throughout the County.

Impact

In order to pass, two-thirds of L.A. County voters had to approve Measure W. After moving more than 1.4 millions people and 69.45% of the vote, funding was unlocked to build crucial infrastructure to keep a thirsty region quenched for generations.